These are the case studies for some of the digital transformation projects I was the lead writer for. They outline broad organisational mapping while deep diving into digital touch points; each delivering visible and measurable brand results.
2degrees
Mobile app development
How does a challenger brand outclass the bigger telcos on a smaller budget? By going to the heart of the customer experience - the one they hold in their hands every day.
2degrees
Website transformation
How does a challenger brand leap ahead against more established players online? By building a rock solid brand website for acquisition, self-service and engagement.
Vodafone
Digital transformation
How does an established brand reinvent itself? By going back to the basics of its personality and building a tone and character from the ground up that resonates.