Hi, I’m Alfred Lee.
A senior creative with over 20 years of experience, I help organisations strategise, build and execute communication strategies across platforms and devices.
I’ve worked at agencies including OglivyOne, Rapp, DDB, and Grey. I’ve also been the lead writer in-house at Vodafone, Samsung, 2degrees Mobile and Easygo Gaming.
My writing has helped boost bottom line growth and drive cultural impact across international markets. I’ve also built and led diverse creative teams over the past 20 years to deliver sales and marketing outcomes for brands across multiple business verticals.
In addition, I set up the first Spoken Word platform in my hometown of Mumbai and I’m a former New Zealand National Slam Champion.
I’m based in Melbourne, but available to travel for longer consulting engagements.
What do I bring
to the table?
Building robust brand stories
Defining the scope of brand campaigns and aligning them with a wider brand narrative.
Cultivating clear communication
Clarifying the benefits of complex businesses to inform, attract and convince varying audiences.
Defining distinct design strategy
Drawing roadmaps to help brands present a compelling product and service offering.
Crafting cut-through direct response
Analog communication that breaks digital cognitive load and spurs customer action.
Delivering product marketing value
Creating sales funnels to facilitate efficient and profitable commercial outcomes for brands.
Guiding outcomes through strong UX
Simplifying online journeys for customers to help them navigate to intended outcomes seamlessly.