Explore Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
2degrees
Good TINGS Program for phone safety
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At a time of heightened concern about child emotional and social wellbeing online, 2degrees developed the world’s first first-phone safety program designed to make establishing healthy phone habits genuinely appealing to its young audience, all while bridging the communication gap between children and their guardians.
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40% of New Zealand engaged with the programme.
95% of kids and parents learned new and safer online phone behaviour.
35% increase in mobile phone sales YoY.
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Wrote the Good Tings microsite which translated Netsafe online safety jargon into engaging copy aimed at teens.
Helped co-create the ‘First Phone’ unboxing experience including packaging design, brochure content and the First Phone Safety Contract.
Wrote corresponding copy for the 2degrees website to provide a consistent experience for parents and teens exploring the program through the brand website.
Wrote outdoor billboards to drive brand awareness for the campaign,
Unboxing a safety experience
with a teen’s first phone
The unboxing included the program booklet, collectible “sticker bomb” stickers designed by Ad School with young people that also serve as visible reminders of the behaviours learned, parent support resources, and a child-guardian contract to sign together. The unboxing served as an experience to go through and absorb the lesson while the box itself was designed to hold new phones, or hand-me-downs.
Watch the idea take shape
Here’s the case study that outlines every ‘ting’ we got right along the way to ensure kids’ phone safety. We also enlisted UK Grime artist Scrufizzer, to write and rap the Good Tings track - transforming the ‘ting’ into a line between good and bad phone behaviour.
2degrees
Real Mode to encourage mindful phone usage
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To help New Zealand adults looking for a better balance between their online and real lives find a way to take better control of their phone use.
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The campaign saw a 46% uptick in brand NPS and by using the app, Kiwis spent the equivalent of 7 years in offline mode.
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Helped co-create the brand film from a story and script angle.
Wrote the Real Mode story for the brand website. This included explaining how to navigate the app and providing suggestions for short, medium, and long duration offline sessions.
Wrote the UX for the Real Mode app.
An app that helped users
kick the app addiction
The app reminded users why going offline, even for a little bit, might be worthwhile. It then guided them through the process of setting up a self-accountability timer. When the user finally decided it was time to go back online, the time spent offline could be shared to their social networks as a new personal best.
Watch the idea take shape
Here’s the case study that outlines our efforts to take New Zealand offline (even if for a little bit) and the brand film that helped introduce the idea to Kiwis.
2degrees
Baby Bonuses helping Kiwis celebrate a merger
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Announce the merger of 2degrees and Vocus in a way that helps every customer feel excited for the merger.
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142 families received their baby bonus of $1,552.44 as part of the campaign thus reinforcing 2degrees’ mission to ‘Fight for Fair’.
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Helped co-create the brand film from a scripting and story angle.
Wrote the Baby Bonus story for the brand website. This included explaining why the merger was taking place, what customers could expect and how lucky parents could stand to win a share of the generous prize pool.
Watch the idea take shape
Here’s the brand film introducing the concept to New Zealanders.